Billboard U.K. headed down to the Brighton seafront on Friday (May 15) to host a showcase of rising talent at the famed new music festival and conference.
Held at The Deep End in the TGE Beach Site, the seven-strong lineup presented an array of genres and locations at the packed-out venue.
Dolder, comprised of Newcastle-born twins Dani and Zara, opened the stage with a gorgeous set of intimate folk-infused pop, with new single “Bone Structure” — released via EMI — providing a set highlight.
They were followed by Bella Kay, whose recent single “iloveitiloveitiloveit” made its way onto the Billboard Hot 100 and U.K.’s Official Singles Chart. The latter proved one of many sing-along moments and followed a rapturous U.K. debut in London earlier in the week.
Hometown heroes SLAG brought a theatrical slant to proceedings, airing cuts from its newly released EP Losing, out now on Big Scary Monsters. Hotly tipped Dublin-formed band Bleech 9:3 celebrated the release of its self-titled debut collection with a raucous performance, with “Underrated” and “Ceiling” both sounding ferocious in the live setting.
Leeds’ Adult DVD played the second of two shows of the weekend at the Billboard U.K. showcase and drew a full tent. The synth-pop group is set to perform live across European festivals over the coming months.
Madra Salach faced technical difficulties during its set, able to play only one song during the allotted slot. The group, who perform a blend of rock and traditional Irish music, promised to “give it [their] all” for the rousing “The Man Who Seeks Pleasure,” which was accompanied by encouraging roars from the crowd.
London-based group Keo capped off the night with the type of intense live show that has made the band a fixture on the U.K. touring circuit, with “Hands,” “That’s Me” and “I Lied, Amber” proving why it has amassed a fervent fanbase despite limited studio releases.
The Great Escape is held annually at venues throughout Brighton, with industry insiders mingling with local fans. 2026’s edition saw headline shows from Angine de Poitrine, Kingfisher, Peaches and more, with former Spice Girl member Melanie C also speaking as part of a keynote speech at the popular conference.
In 2025, English Teacher and Westside Cowboy were among the acts to play the Billboard U.K. stage at The Great Escape.
