Think Mad Max: Fury Road, but make it K-pop. In the upcoming video for their single “BOOMPALA,” from their sophomore full-length album, PUREFLOW pt. 1 (May 22), girl group LE SSERAFIM slip into futuristic outfits and have a wild party with a group of back-up dancers that include a duck, aliens, a horned devil and some other out-there companions.
The South Korean quintet shared some behind-the-scenes snaps from the shoot with Billboard , in which members SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA AND HONG EUNCHA slip into some witchy outfits in front of a giant bank of speakers and bliss out on a giant truck outfitted with a series of horns and speakers that brings to mind a more musical version of the flame-throwing, guitar-slinging Coma-Doof Warrior from the 2015 Mad Max sequel.
To launch their new era the group dropped the first single, the high-energy dance track “Celebration,” last month and on Thursday (May 7) their label, HYBE, gave a sneak peek at “BOOMPALA” in a short YouTube video. It opens with KIM AND HUH sitting at a dinner table with HUH lamenting thoughts that are “tangled up in a knot” and that her mind won’t stop racing. Contemplating the issues, KIM suggest, “just stop,” as HUH puts a finger to her lips in thought, revealing a scaly, reptilian hand with razor-sharp nails.
They agree that fans will like the new song, which makes way for the group dance to the bouncy track with the instantly catchy refrain, “Boompala, boompala, boompala, yeah/ You can’t hold on to the clouds in the air.”
PUREFLOW is the follow-up to the group’s 2023 debut studio album, UNFORGIVEN, and their first release since the 2025 single “SPAGHETTI” featuring BTS’ j-hope.
